Assessment of Value Propositions

Description

• Characterize value propositions.
• Review internal and known external datasets.
• Review proof-of-value content (e.g., publications, marketing materials, competitive analyses).
• Summarize current value proposition.
• Synthesize a better value proposition.
• Craft a best-case (ideal) value proposition.
• Identify proof-of-value gap.
• Identify data and evidence needs for study design and/or optimizing the proof-of-value.