The Problem

Business strategies that drove market success under U.S. healthcare’s fee-for-service (FFS) payment models can drive business failure under value-based payment (VBP) models–and vice versa. Today’s healthcare innovators, entrepreneurs, and executives need highly specialized analytical services, strategy services, and support services to demonstrate, advocate, and continuously improve value and thereby capitalize on U.S. healthcare’s volume-to-value (V2V) transition–and this is true whether these industry pioneers are in startups, SMBs, multinationals, nonprofits, or public agencies.

The Solution

VBS helps innovators, entrepreneurs, and executives improve their performance, outcomes, and impacts by (1) building proof-of-value, so healthcare payers have reasons to believe that payment is warranted, (2) navigating routes to revenue and building brand awareness, so patients have access to breakthroughs, best practices, and benchmarks; and (3) compiling compelling real-world evidence so healthcare’s best products, services, and solutions win.

Business Model

VBS wins the trust of innovators, entrepreneurs, and executives with high-value, premium-priced analytical services, project-based strategy services, and annuity-based support services.

Offerings

VBS optimizes (1) go-to-market strategies, (2) market access, market messaging, and market engagement, and (3) policy, program, product, payer, provider, and patient performance, outcomes, and impacts.

Our core competence is to support jumpstarts and turnarounds at the point of convergence of these sectors–so that pioneers with breakthrough, best practices, and benchmarks take their rightful place as market leaders.

The pain points, needs, and aspirations VBS addresses are at the tech-enabled point of convergence of the healthcare, education, and social-service sectors.

Validated Market

VBS serves innovators, entrepreneurs, and executives in startups, SMBs, multinationals, nonprofits, and public agencies in tech-enabled segments of the healthcare, education, and social-service sectors.

VBS operates at the converge of several markets: management consulting, product/service/solution innovati0n, policy/program/product evaluation, advocacy and public relations, omni-channel patient support call centers, biostatistics and data analytics, and TBD.

Traction

VBS is a third-generation management consultancy with a 30+ year history creating preemptive market leaders at the convergence of the healthcare, education, and social-service sectors.

Our client list includes more than two-thirds of the top 25 BioPharma, MedTech, and HealthTech companies–as well as leading Healthcare, HealthEd, and Social-Service enterprises.

Competition

VBS competes at the convergence of three markets: policy/payer/provider/program/product evaluation, policy/payer/provider/program/product advocacy, and omni-channel call center support services.

Competitors focus on one or two of the sectors VBS serves and lack an understanding of the tech-enabled point of convergence among these sectors–where the greatest value can be created through persuasive and empowering technologies that mitigate risks related to health literacy, health equity, and social determinants of health (SDOHs).

Competitors include fast-growing boutique consultancies with hands-on support services like Truveris, HarborPath, and TrialCard; large and specialized consultancies like Xcenda (AmerisourceBergen), Cardinal, and McKesson; and leading consultancies like Deloitte and Pricewaterhouse Coopers.

Competitors also lack a global view of objective and transdisciplinary performance, outcomes, and impact measures relevant to multiple stakeholders. They lack what VBS refers to as left-bracket/right-bracket situation scoping, a Venn diagram or convergence mindset, and concept/replicator thinking.

Our Company

VBS delivers market, corporate, and product development services that increase revenues, earnings, and competitiveness for clients in the healthcare, education, and social-services sectors. VBS helps innovators, entrepreneurs, and executives to promote breakthroughs, best practices, and benchmarks that improve the well-being, productive capacity, and socioeconomic status of individuals, organizations, and communities.

Our products, services and solutions serve clients throughout their technology lifecycles and…

  • Accelerate innovation
  • Optimize go-to-market strategies
  • Increase market access
  • Improve market messaging
  • Enhance market engagement

Investment Rationale

VBS is an acquisition target for a dozen or more categories of enterprises:

  1. Management consultancies focused on the tech-enabled healthcare, education, and/or social-services sectors (e.g., Deloitte, PricewaterhouseCoopers [PwC]
  2. Health economics and outcomes research (HEOR) organizations considering horizontal and/or vertical integration into adjacent products and markets or products and markets above or below them on the value chain (e.g., Lash Group [AmerisourceBergen], Xcenda [AmerisourceBergen].
  3. Specialty pharmaceutical hub service providers (e.g., TrialCard, Truveris, HarborPath).
  4. Tech-enabled, cross-stakeholder healthcare solution providers (e.g., McKesson and Cardinal).
  5. A past, current, or potential VBS client (e.g., Merck, Olympus, Institute for Healthcare Advancement).
  6. Healthcare-focused advertising and marketing agencies with strategic interest in real-world data (RWD) and real-world evidence (RWE).
  7. Data, information, and knowledge providers and analytics shops (e.g., IQVIA and Definitive Healthcare).
  8. Clinical research organizations (CROs), post-market surveillance companies, and healthcare techology assessement (HTA) companies (e.g., Parexel).

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