e-Book: Leading the Field: Preemptive Market Leadership in the Healthcare, Education, and Social-Services Sector
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Executive Briefings on Good Health Literacy Practices (GHLPs) The Institute for Healthcare Advancement (IHA) Annual Health Literacy Conference attracts health literacy professionals worldwide–and now there’s a just-in-time (JIT) executive briefing program just for you. Our executive briefings focus on breakthroughs and best practices in key areas of healthcare and human services, including new imperatives for health literacy, plain…




Plain Language Call Centers The Institute for Healthcare Advancement (IHA) provides three (3) areas of support to patients who might otherwise be confused about how to make the most of community care, healthcare, and self-care resources: U.S. Healthcare and Health Plan Navigation Services (We help patients understand what’s covered, what’s excluded, and how to approach appeals.) Plain…

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Audit the following units against VBHC best practices: Corporate Governance Executive Leadership Strategic Alliances R&D Team / Opportunity Validation Team Portfolio Design and Management Team Business Development Team Brand Team Medical Affairs Team HEOR/CER, RWD/RWE, and/or Value Teams Market Access / Reimbursement Team Commercial Affairs Team Ad Agency

Build an understanding of key VBHC functions within the organization, that are essential for the V2V transition (e.g., HEOR/CER, RWD/RWE, VBC/OBC, impact accountability).

Suggest refinements to the corporate mission, vision, objectives, strategies, policies, structures, systems, processes, procedures, and standards. Identify key performance indicators (KPIs). Describe the ideal approach to measurement, reporting, and continuous improvement.


Build technical knowledge of breakthroughs and best practices in health economics and outcomes research (HEOR), comparative-effectiveness research (CER), real-world data (RWD) and real-world evidence (RWE) alliances, value-based contracts (VBCs), outcomes-based compensation (OBC), and impact accountability.

Identify targeted third-party payers, third-party administrators, health plan purchasers, healthcare provider organizations, healthcare professionals, etc. Identify key opinion leaders and key outcomes leaders (KOLs). Traditional Social Media Identify compelling media and channels Package proof-of-value content in preferred media for distribution via preferred channels. Implement the proof-of-value campaign.

Industry, market, and competitive reports on the volume-to-value (V2V) transition. Characterize the VBHC environment, including the following: Market drivers (e.g., constrained resources) Forces (e.g., activist employers) Disruptors (e.g., www.icer-review.org) Transition speed (e.g., value-based revenue growth) Enterprises (e.g., competitors) Key opinion leaders and key outcome leaders (e.g., KOLs) Initiatives (e.g., value-based contracts [VBCs], outcomes-based compensation [OBC])…

Plain Language Content Development and Syndication Count on the health literacy, plain language, and cultural competence experts at the Institute for Healthcare Advancement (IHA) for rethink, rewrite, and redesign services focused on your patient-facing materials. We provide expert support with the following: Conceptualizing Copywriting Editing Designing Positioning First, we ask questions about what you’re trying…
